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Bully you, Bully Me – Strategy party game about bullying and school shootings (2015)

“Bully you, Bully me” is a game in which players simulate bullying each other in different ways: performing physical violence, performing verbal violence or ridiculing themselves. Players also establish strategic collaborations to bully other players or cheer up each other.

Players have a self-esteem tower that reflects their social “label” as in a high school. They can be:
– “super cool”, with the self-esteem at its highest peak;
– “cool”, with the self-esteem at high levels;
– “average”, with the self-esteem at medium level;
– “losers”, with the self-esteem at its lowest.

When a player gets bullied, depending on the social “label” of the person who did the bullying, the self-esteem tower will decrease its size. The “cool” ones do a lot of damage on the “average” ones and the “losers”. The “average” ones do some harm to other players. “Cool” ones are almost unbreakable, unless other players untie to ridicule them. “Losers” do get a lot of damage from “average” ones, and especially from the “cool” ones, but do not feel affected by bullying from other “losers”….

The game also includes actions to support each other positively and increase our own self-esteem. But the game also shows the whole opposite to caring: “losers” can also shoot to other players or themselves (This game is only for adults with the skills for discernment).


  • RESEARCH to understand the topic;
  • GAME DESIGN AND GAMICATION: conceptualization of the game, concept validation and user testing.


Presented at several events, festivals and serious game design lectures. 



  • Enrique Perez “KIX” (original concept, and gameplay design)

Part of a project on serious games with the intention of producing entertaining games with political and social messages, which afforded strategic play and attracted players to play more than once. Funded by the European Union as part of the program “Art and Civic Media” of the Innovations Inkubator, Leuphana University, 2015.